In order to Write an Outstanding LinkedIn Summary, one must first look at existing successful examples and templates, and understand that there are no “one-size-fits-all” LinkedIn Summaries. Depending on who you are – Job Seeker, Working Professional, Entrepreneur, or Thought Leader, you would need to position yourself differently in your about section.
Each segment has its own best practices, examples, and templates, but regardless of how you want to position yourself, the objective of your LinkedIn bio is the same: To compel your target audience – whoever they may be – to reach out to you instead of the other way around.
The LinkedIn Summary template for Job Seekers and Working Professionals follow a simple 3-step structure:
(1) Intro line
(2) Case Study bullet points
Finally, I also share 5 practical tips (such as using word cloud generators to identify relevant keywords) that you can apply immediately to your LinkedIn Summary!
00:33 Quick Disclaimer
00:44 How to Position LinkedIn Summary
01:01 Objective of LinkedIn Summary
01:18 Common Themes of LinkedIn Bios
01:31 LinkedIn Summary Template for Job Seekers
03:33 5 Practical Tips for LinkedIn Bio
03:42 The Perfect LinkedIn Summary Length
04:03 Use the Right Keywords
04:55 Bold or Italicize Font
05:31 Bring up Personal Interests
05:53 Use Hemingway app
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RESOURCES I MENTION IN THE VIDEO
Austin’s article – https://cultivatedculture.com/linkedin-summary
My resume video – https://youtu.be/Tt08KmFfIYQ
Word Counter tool – https://wordcounter.net/character-count
Monkey Learn Word Cloud Generator – https://monkeylearn.com/word-cloud/
Unicode Text Converter – https://qaz.wtf/u/convert.cgi
Hemingway app – https://hemingwayapp.com/
WHO AM I:
I’m Jeff, a full time Product Marketer. In my spare time I like to tinker with tools and create systems that help me get things done faster – or as one of my friends puts it: “Get better at being lazy”
If you’d like to talk, I’d love to hear from you. Messaging me on Instagram (@j.sushie) directly will be the quickest way to get a response!
PS: Some of the links in this description are affiliate links I get a kickback from
Disclaimer: My opinions are my own and may not reflect that of my employer